Most landing page elements give visitors information the moment they arrive on a page in a bid to keep them glued. The title tells them about the products' unique selling proposition. The content gives them more information about the product…
Expanding your reach as a mortgage broker or loan officer is not an option if you want to grow your business. One of the ways you can do so is by leveraging Google My Business. The platform offers your organization the…
Let's look at some data from NAR, McKinsey, and the CFPB regarding consumer buying behaviors and see if we can notice any trends that will help you ensure you can be found in the places your borrowers are looking for…
We are going to jump right into this. There is a lot of information below which can have a direct impact on whats is referred to as "bounce rate" on your mortgage website. 1. Design and User Experience. Your website…
Hey, guys. Anthony with Vonk Digital here. I'm just looking at an article on Seeking Alpha about Rocket companies, Rocket Mortgage that had their IPO earlier in August of 2020. And I just wanted to bring up a couple of things,…
As the mortgage industry becomes more efficient, some are concerned that the loan originator position could become less relevant (We disagree). Here at Vonk Digital we believe that the shift in the market will be much like what happened to…
Hey guys, this is Anthony with Vonk Digital. Today I just wanted to talk to you a little bit about branding. But to do so, I want to tell you a little story about my past. When I was a…
Coming up with video ideas may seem like a daunting task for your mortgage business. However, it is not as hard as you think. At this point you know you should be making videos, so what is holding you…
Now that we are all working from home, how do we stay connected? Open houses, networking events, in-person client meetings - who knows how long it will be before those are back. So in the meantime, get comfortable on camera…
Writing your own mortgage blog content can be pretty time consuming. A good article may take 2 hours to write and optimize. If you do not know anything about using passive voice and transition words properly, it may be even…
If you use your mortgage website blog, you can automatically share your mortgage blog to social media. This will save you time and increase your exposure. Zapier is a tool that can be used to accomplish this for free and…
What are four main factors that google looks for when ranking your mortgage website in google search results? In this post I will explain what they are and how I know. Why it is important to rank your mortgage website…