Showing Up in AI Chat Results
What actually holds up and what I’m willing to stand behind This article builds on a previous piece about the current AI marketing hype in…
The AI Grift in Mortgage Marketing
The AI Grift in Mortgage Marketing What’s really happening and why it feels off To be clear, this isn’t about loan automation, LOS platforms, or…
Why the Mortgage Industry Needs Pro Model Websites
Most industries figured something out a long time ago.The individual is the draw.The company is the support system. Skateboarding has pro model decks.Sneakers have signature…
How Do Borrowers Judge Loan Officers Before Reaching Out?
How Borrowers Quietly Judge You Before They Ever Reach Out Loan officers talk a lot about lead quality, market conditions, rates, and referral partners.What almost…
Why Are Loan Officers Invisible Online Today?
Why Are Loan Officers Invisible Online Today? Most loan officers work hard, serve their clients well, and rely on referral partners to keep business flowing…
What Do Borrowers Do After a Referral?
Borrower Self Discovery. The Step Everyone Misses In The Modern Mortgage Journey There is a quiet step in the mortgage buying process that almost no…
Will ChatGPT Replace Google for Loan Officer Leads?
Editorial Insight: How AI Search Is Rewriting Mortgage Marketing The New Battleground: Borrower Discovery For two decades, the mortgage marketing game has revolved around Google…
Why Your Website Matters More Than Ever in the Age of AI
In the last year, artificial intelligence tools like ChatGPT, Google Gemini, and Perplexity have exploded into everyday use. Borrowers and referral partners aren’t just Googling…
How Mortgage Brokers can turn their blog into a powerful newsletter and marketing tool
Have you noticed the rise in personal newsletters popping up everywhere. This isn’t by accident. The people that understand marketing know that a newsletter is…
Why do loan officers get ghosted?
If you haven’t been ghosted by a prospect you aren’t really in sales. It happens to the best of the best. But if you consistently…
WTF is Retargeting (And Why Should Mortgage Professionals Use It)?
Have you ever looked at a product online and all of a sudden you start seeing ads for that same product everywhere?!? If you answered:…
What Should Be on a Mortgage Loan Officer’s Website?
If someone lands on your website, don’t make them work to understand who you are, how you can help, or how to contact you. Here's…