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As the mortgage industry becomes more efficient, some are concerned that the loan originator position could become less relevant (We disagree). Here at Vonk Digital we believe that the shift in the market will be much like what happened to stock brokers. In the past they were physically making trades on your behalf, acting as a go-between, and then everything went digital and automated. Now they have shifted to “financial advisors” focusing on helping you plan a strategy to hit your long term wealth goals.

We believe there will always be a place in the mortgage process for the advice and education-based loan originator.

So, we made this fun video to point out the importance of being hyper clear on your value proposition and the service you provide beyond just passing a rate to a borrower.

The modern mortgage originator will be advice and education based and the “new” way to achieve massive success will be by branding yourself. The best mechanism to brand yourself moving forward is online.

If you want to see how our website and marketing platform can help you capture leads, build trust, and brand yourself online schedule here.

Vinnie Balsamo

I co-founded Vonk Digital in 2011 after helping my brother and his business partners build a web presence for their small mortgage brokerage. After realizing this was something I really enjoyed doing I was fortunate enough to take this venture on full time and we have been growing ever since!

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