Our collection of videos and articles written by the Founders:
Anthony and Vinnie.
Showing Up in AI Chat Results
What actually holds up and what I’m willing to stand behind This article builds on a previous piece about the current AI marketing hype in mortgage. If you haven’t read…
The AI Grift in Mortgage Marketing
The AI Grift in Mortgage Marketing What’s really happening and why it feels off To be clear, this isn’t about loan automation, LOS platforms, or tools that streamline operations. This…
Why the Mortgage Industry Needs Pro Model Websites
Most industries figured something out a long time ago.The individual is the draw.The company is the support system. Skateboarding has pro model decks.Sneakers have signature athletes.Fashion runs on collaborations.Music has…
How Do Borrowers Judge Loan Officers Before Reaching Out?
How Borrowers Quietly Judge You Before They Ever Reach Out Loan officers talk a lot about lead quality, market conditions, rates, and referral partners.What almost no one talks about is…
Why Are Loan Officers Invisible Online Today?
Why Are Loan Officers Invisible Online Today? Most loan officers work hard, serve their clients well, and rely on referral partners to keep business flowing. But even great originators are…
What Do Borrowers Do After a Referral?
Borrower Self Discovery. The Step Everyone Misses In The Modern Mortgage Journey There is a quiet step in the mortgage buying process that almost no one in the industry talks…
Why Borrowers Are Done With Funnels And What Loan Officers Need To Do Now
Why Borrowers Are Done With Funnels And What Loan Officers Need To Do Now Borrowers are burned out. Years of “instant quote” funnels, spam calls, and aggressive follow up systems…
Will ChatGPT Replace Google for Loan Officer Leads?
Editorial Insight: How AI Search Is Rewriting Mortgage Marketing The New Battleground: Borrower Discovery For two decades, the mortgage marketing game has revolved around Google. Loan officers chased keywords, backlinks,…
How ChatGPT Atlas Will Change How People Look for Information Online
How ChatGPT Atlas Will Change How People Look for Information Online The web is changing. With the recent release of ChatGPT Atlas by OpenAI, we’re seeing a shift not just…
Search Ranking Factors: What’s Actually Changed (and What Hasn’t)
AI Search Ranking Factors: What’s Actually Changed (and What Hasn’t) There’s been a lot of noise lately about AI taking over search — and what it means for SEO. The…
8 minute Prospecting Plan [Video]
This 8 minute prospecting plan breaks down the steps to make sure you have your strategy dialed in a few easy steps. It starts with a simple way to fill…
The Negative Effects of Paying for Backlink Services (Are There Any Real Benefits?)
The Negative Effects of Paying for Backlink Services (Are There Any Real Benefits?) Backlinks have long been a major factor in SEO, and it’s true that high-quality links from trusted…