Our collection of videos and articles written by the Founders:
Anthony and Vinnie.
How did a 2016 blog post book a demo in 2026?
“Does blogging still work?” I hear it on demo calls all the time. Last week a lead answered it for me, and they didn’t even know it. Short answer: yes…
Critical PHP Security Update: Why Professional Website Hosting Matters for Mortgage Companies
October 21, 2026 – 8:45 PST | Vonk Digital When choosing a mortgage website provider, most companies focus on design, lead generation, and SEO. But there’s another critical factor that…
Loan Officer Marketing Ideas for 2026 and 2027: Why You Only Need One
“What should I be spending my time on to grow?” That’s what the attendees on the TLOP UNITE cruise I just attended were asking as well. And that’s what I…
Is SEO Still Enough for Loan Officers in 2026?
A mortgage broker asked Copilot about us before he booked a call. What Bain’s research says about that, what it doesn’t say, and why mortgage is exposed differently than e-commerce…
The Information AI Needs Before It Can Recommend a Mortgage Loan Officer
The Information AI Needs Before It Can Recommend a Mortgage Loan Officer By Anthony Balsamo, founder of Vonk Digital. Published August 2026. A borrower gets referred to you by a…
We Spent $60,000 a Month on Bankrate and Zillow Ads. Then They Changed the Game.
We Spent $60,000 a Month on Bankrate and Zillow Ads. Then They Changed the Game. Key takeaways Paying to rent attention on a platform you don’t control is fragile: the…
What a Referred Client Is Doing on Your Website Before They Call
(Spoiler: it’s a background check.) Your client refers you to a friend buying their first house. That friend doesn’t pick up the phone. They open a browser. The time between…
Hiding Your Home Address on Google as a Loan Officer: What We Found When We Actually Dug In
I got off a call this week with a client in Florida — a loan officer — who asked me a question I hear all the time: “Do I have…
GPT-5.4 and Website Visibility: What Mortgage Professionals Should Know
OpenAI Has Improved How AI Finds Information Online On March 5, 2026, OpenAI released GPT-5.4, a major update focused on research, factual accuracy, tool usage, and web browsing capabilities. While…
AI Read This Mortgage Site 2291 Times in a Month. Google Still Sent More. Here’s the Lesson.
Real numbers from a client site, and the one thing that wins no matter which platform people use. By now you’ve heard it a hundred times. Borrowers are asking AI…
Dustin Owen on AI, Visibility, and the Future of Loan Officers
I recently sat down with Dustin Owen, host of The Loan Officer Podcast for a reverse interview. Instead of Dustin interviewing someone else in the mortgage industry, I wanted to…
What Top Producers Have Already Figured Out About Their Digital Presence
I was at the Modern Mortgage Summit last year listening to some of the highest producing loan officers in the country speak. None of them were debating whether their digital…