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Let’s look at some data from NAR, McKinsey, and the CFPB regarding consumer buying behaviors and see if we can notice any trends that will help you ensure you can be found in the places your borrowers are looking for help with a mortgage. Enjoy!

P.S. Want us to you walk you through our mortgage website platform? Head here and choose a time on my calendar.

Anthony Balsamo

I have spent the last 15 years in the mortgage industry. In 2006 I opened a small brokerage with a few friends that we were able to grow from a 4 person brokerage to a multi state mortgage lender that made the Inc 500 list, Inc 5000 List, and was the San Diego Business Journal's #1 Fastest Growing company one year. In 2017 we made Entrepreneur Magazine's Entrepreneur 360 list of the 360 Most Entrepreneurial companies in the country. In 2018 we sold the company and I stayed on for over a year working on and with the executive team to help successfully merge the two companies.

I am now focusing my time with Vonk Digital which is a SAAS website and marketing platform that helps originators get found online, build authority, and control their personal brand.

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