Meet Aimee Dixon Minnis @the-mortgagegirlboss We discuss market positioning as an originator and what the…
Writing your own mortgage blog content can be pretty time consuming. A good article may take 2 hours to write and optimize. If you do not know anything about using passive voice and transition words properly, it may be even longer. People often look to hire a mortgage content writer for their blog. In this post we want to cover how to you can do that.
Hire an exclusive mortgage content writer or agency.
This is definitely the best approach, however it is also the most expensive. You can either find a freelancer to do it or hire a writing agency. If you want consistency, go with the agency.
For a 300 word article with a photo every week, be prepared to spend about $180/month. For something like this, check out verblio.com. Chances are if you are using an SEO company that provides weekly content, they are getting the content from a company like this. There is absolutely nothing wrong with that I am just pulling back the curtain a bit. You want your SEO provider to find the best writers for your website.
Pay for a shared auto blog service
This is what we provide in our mortgage blog content writing service. We provide the same article and image to all of our paying subscribers. That is why we only charge $5 per article. This is great, inexpensive solution if you want to boost your local SEO. However, you will need 5-10 minutes per week to quickly tweak the article in order to cater to your market. If you don’t have 5-10 minutes, than you should read the paragraph above this one again 🙂
If you only need the content for social sharing, then for $20 a month you are styling.
How should I be tweaking the shared content?
It is pretty simple. Mention your market in your post. Your city, your state, and your county are all things you can mention to help boost your local SEO. Here is an example of what you could do if you were trying to drive business from the San Francisco Area…
- If the blog title is “First Time Home Buyer Tips”. Change it to “First Time Home Buyer Tips for San Francisco” or something similar.
- Then take it a bit further and mention the key word phrase a few times within the article.
That simple tweak may help your local SEO ranking. Whenever you are writing or tweaking blog articles, try to speak to the people in the area. If your company is licensed in California, you want the people in California searching for information on mortgages to find you.