The Negative Effects of Paying for Backlink Services (Are There Any Real Benefits?) Backlinks have long been a major factor in SEO, and it’s true that high-quality links from trusted sites can improve your visibility in search results. Unfortunately, the…
What Is an SEO Site Audit Report (And Why You Shouldn’t Panic When You Get One) If you’ve ever talked to a marketing agency about improving your mortgage website, chances are you’ve been offered a free SEO site audit report…
I took a quick tour of a new tool called "Verse Capture" with Verse Sr Director, Daniel Cross. If you are unfamiliar with Verse watch the video and you will get a full explanation of what they are doing for…
Have you ever had a potential meeting opportunity die due to the email back and forth trying to schedule it? You have probably been on both sides of the frustration where you lost an opportunity for a meeting you wanted…
Coming up with video ideas may seem like a daunting task for your mortgage business. However, it is not as hard as you think. At this point you know you should be making videos, so what is holding you…
Now that we are all working from home, how do we stay connected? Open houses, networking events, in-person client meetings - who knows how long it will be before those are back. So in the meantime, get comfortable on camera…
Using video for mortgage marketing takes consistency, but it will pay off. If you are loan officer you need to be branding yourself with video. If you own a mortgage brokerage, give your company an identity beyond your logo by…
Using video is the best way to increase conversion rates on mortgage landing pages. I think we can all agree it is easier and more enjoyable to watch a video about a product or service than it is to read…
what are the top 5 tools to have on your mortgage website for lead capture? If I owned a mortgage company these would be the first five things I would have on my website. Keep in mind this is start…
One of the most effective advertising tools we use is retargeting. Retargeting advertisements can help increase mortgage leads for your business as well. We recommend to all of our website clients to use this strategy. Retargeting works best in conjunction…
At the end of the day we are all in sales. I have personally been in a sales role my entire professional career. I worked in outside sales for years. Almost every sales call I did was done face to…
We are going to be getting into lead capture over the next few posts. I am going to start with a pretty easy to implement tool. Chat for a mortgage website. So if you are wondering if you should have…