Let's look at some data from NAR, McKinsey, and the CFPB regarding consumer buying behaviors…
If you use your mortgage website blog, you can automatically share your mortgage blog to social media. This will save you time and increase your exposure. Zapier is a tool that can be used to accomplish this for free and without any WordPress plugins.
Why should I use my mortgage website blog?
The blog is an amazing tool for your marketing. It can help you move up the ranks in Google, generate a newsletter, and share content on your social platforms to name a few. The best part is, this can all be automated. A blog can also be organized in different categories to create a great resource center for potential clients.
What is an easy way to share my mortgage blog to social media?
I like Zapier. It is free for up to 5 zaps and it does not require any plugins or direct access to your WordPress website. All you will need is a mortgage website with a blog, the RSS feed link on your website, and a zapier account. It only takes about 10 minutes to setup.
To find your RSS feed link just put this after your main url: /feed
Once you get your zaps setup in Zapier (which you can learn by watching our video below) you will have just implemented some automated marketing. Sweet!
It is all about automation.
Automation is key in mortgage marketing. We use it for almost everything here at Vonk Digital. You can do the exact same thing for your mortgage business. Anything you can automate, is one less thing you have to do. Think about tasks related to marketing or sales that take a lot of time, now which ones could you automate?
Hopefully this video will save you some time sharing your blog posts to social media. If you want to take the next step and automate writing the blog articles, we can do that for you once per week for $5 an article.