I got off a call this week with a client in Florida — a loan officer — who asked me a question I hear all the time: "Do I have to put my home address on Google? Because I really…
AI Search Ranking Factors: What’s Actually Changed (and What Hasn’t) There’s been a lot of noise lately about AI taking over search — and what it means for SEO. The truth is, most of the fundamentals haven’t really changed. Search…
Do you know that harnessing the power of Google trends can help your mortgage business thrive? According to Google, they provide the most accurate data based on what people are looking for. If you are in the mortgage business, this…
Expanding your reach as a mortgage broker or loan officer is not an option if you want to grow your business. One of the ways you can do so is by leveraging Google My Business. The platform offers your organization the…
Did you know that you can post articles on your Google My Business page with images and video? Using this feature is a great way to strengthen your GMB profile and show that you are an active thriving business. We…