Adding Conversational AI to Your website with Verse Capture

I took a quick tour of a new tool called “Verse Capture” with Verse Sr Director, Daniel Cross.
If you are unfamiliar with Verse watch the video and you will get a full explanation of what they are doing for their mortgage clients large and small.

Previously their full-service lead conversation/conversion platform was only available at an enterprise level. When Daniel was telling me about their new offering it seemed only fitting to pass on the info to all of you.

I hope this helps and there is a link towards the end of the video that will direct you to more info if you feel this is a good fit for your business.

This solution would replace a traditional chat add-on to your website with basically an army of AI and human support. I’m impressed…

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Anthony Balsamo is the co-founder of Vonk Digital, a website and marketing platform for mortgage professionals. He's a business owner with two decades of hands-on experience building and marketing companies. First his own mortgage company, now a software company and agency serving loan officers, brokers, and lenders across the US. He writes from the operator's seat, not the sidelines.

Anthony spent the last 20 years in the mortgage industry. In 2006 he co-founded a four-person brokerage and grew it into a multi-state lender that made the Inc. 500 and Inc. 5000 lists, was named the San Diego Business Journal's #1 Fastest-Growing Company, and earned a spot on Entrepreneur Magazine's Entrepreneur 360 list of the most entrepreneurial companies in the country. After selling the company in 2018, he stayed on for over a year to help merge the two organizations.

His focus is how mortgage professionals actually generate business, combining online and real-world strategy across websites, paid ads, email, retargeting, content, SEO, and increasingly AI search.

Vonk provides one part of that picture; but Anthony writes and practices the whole process, from a deliberately skeptical, evidence-first point of view shaped by watching every platform shift, and the recycled "certainty" sold with each one, since 2006.

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