Let's look at some data from NAR, McKinsey, and the CFPB regarding consumer buying behaviors…
At the end of the day we are all in sales. I have personally been in a sales role my entire professional career. I worked in outside sales for years. Almost every sales call I did was done face to face. Building rapport with people you see in person is easier. It is just our nature. Recently one of my mortgage website clients showed me a new video email service he was using called BombBomb. He sent me am email video from his kitchen. I was blown away. I wish I had this when I was in freight sales! This is not “in person” but its gets your face in front of potential clients, and they will remember it.
Alex Caragiannides of BSM Vault also mentioned another service he uses called Covideo. I tested both services. Ultimately I went with BombBomb. I personally liked their user interface better. I am big on user interface. However both services are pretty similar overall.
If you want to test it out you can try the free trail of BombBomb here.
If you want to set yourself apart from other loan officers I recommend trying this out. It is easy to use and adds a personal touch to your sales process.
Video is definitely taking over in marketing and sales and this great tool to help you.