It’s safe to say the world has changed this year. I was on a call with a well established mortgage broker this week. His company has been originating loans for over 30 years. They have a big database, operate on…
When Anthony had his own mortgage company he and his partners often tried to mimic the “big guys” and appear bigger than they really were. They got inspiration from quicken. That worked for a long time… There has been a…
Let's look at some data from NAR, McKinsey, and the CFPB regarding consumer buying behaviors and see if we can notice any trends that will help you ensure you can be found in the places your borrowers are looking for…
We are going to jump right into this. There is a lot of information below which can have a direct impact on whats is referred to as "bounce rate" on your mortgage website. 1. Design and User Experience. Your website…
Hey, guys. Anthony with Vonk Digital here. I'm just looking at an article on Seeking Alpha about Rocket companies, Rocket Mortgage that had their IPO earlier in August of 2020. And I just wanted to bring up a couple of things,…
As the mortgage industry becomes more efficient, some are concerned that the loan originator position could become less relevant (We disagree). Here at Vonk Digital we believe that the shift in the market will be much like what happened to…
Hey guys, this is Anthony with Vonk Digital. Today I just wanted to talk to you a little bit about branding. But to do so, I want to tell you a little story about my past. When I was a…
Coming up with video ideas may seem like a daunting task for your mortgage business. However, it is not as hard as you think. At this point you know you should be making videos, so what is holding you…
Anthony Balsamo (Co-Founder) recently wrote a 25-page case study: “How I Quadrupled My Mortgage Business NET Profits From $497,133 to $2,253,969…In Just 12 Months!” In that case study, he discusses the "Old Way" vs "The New Way" of building your…