The Shift in the Mortgage Industry

When Anthony had his own mortgage company he and his partners often tried to mimic the “big guys” and appear bigger than they really were. They got inspiration from quicken. That worked for a long time…

There has been a SHIFT. These larger companies now position themselves as software companies that do loans, not mortgage companies that have software. Which is a great way to get massive funding. Hundreds of millions.

These companies are the opposite of the local mortgage originator. So why mimic a company that is trying to put you out of business? Rather, we should be trying to differentiate even more.

“The modern mortgage originator will be advice and education based and the new way to achieve massive success will be by branding and differentiating yourself. “

What do you think?

P.S. Want us to you walk you through our mortgage website platform? Head here and choose a time on my calendar. https://www.vonkdigital.com/schedule-demo

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I have spent the last 15 years in the mortgage industry. In 2006 I opened a small brokerage with a few friends that we were able to grow from a 4 person brokerage to a multi state mortgage lender that made the Inc 500 list, Inc 5000 List, and was the San Diego Business Journal's #1 Fastest Growing company one year. In 2017 we made Entrepreneur Magazine's Entrepreneur 360 list of the 360 Most Entrepreneurial companies in the country. In 2018 we sold the company and I stayed on for over a year working on and with the executive team to help successfully merge the two companies.

I am now focusing my time with Vonk Digital which is a SAAS website and marketing platform that helps originators get found online, build authority, and control their personal brand.

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