A good tactic for getting more traffic to your mortgage website is running ads on social media to a mortgage blog. So you may be wondering to yourself. Why would I do that? I thought you should only run ads…
Using video for mortgage marketing takes consistency, but it will pay off. If you are loan officer you need to be branding yourself with video. If you own a mortgage brokerage, give your company an identity beyond your logo by…
Using video is the best way to increase conversion rates on mortgage landing pages. I think we can all agree it is easier and more enjoyable to watch a video about a product or service than it is to read…
what are the top 5 tools to have on your mortgage website for lead capture? If I owned a mortgage company these would be the first five things I would have on my website. Keep in mind this is start…
With all of the places to market your mortgage business online these days it can get overwhelming. There are so many places to run ads and videos to try and get ahead of your competition. Many of these tactics may…
One of the most effective advertising tools we use is retargeting. Retargeting advertisements can help increase mortgage leads for your business as well. We recommend to all of our website clients to use this strategy. Retargeting works best in conjunction…
At the end of the day we are all in sales. I have personally been in a sales role my entire professional career. I worked in outside sales for years. Almost every sales call I did was done face to…
We are going to be getting into lead capture over the next few posts. I am going to start with a pretty easy to implement tool. Chat for a mortgage website. So if you are wondering if you should have…
My last few posts have been all about video. If you see the pattern here I am writing about content creation for your mortgage website. This is last one. The following few posts will be about how to use that…
This article relates to my post from last week. If you are interested in creating video content for your business read about what camera equipment and hosting we use in our previous post. In this article we will tell you…
In today's online world video is more important than ever for mortgage marketing. If you are trying to build any sort of mortgage resource following on Facebook, Instagram, YouTube, etc you really need to be creating video content. Your posts…
We get asked to clarify what a website template is all time. The quick answer: It is a pre-designed website that usually comes with some stock content. Very useful when trying to get a website built timely and without having…