Client Interview Series (ep. 4): Dario Medrano

Meet Dario Medrano

Also join his 30,000+ followers on TIK TOK: @askdario

We have been discussing the “old way” vs the “new way” of promoting your business for the last few years in-depth here at Vonk. For a full breakdown download the case study you can see to the right of this post. We break it done step by step. It’s worth the read. Page 18 has a side-by-side.

Today we discuss with Dario influence, reach, content, and how embracing vulnerability can help you grow your business in any market. He is a real-life version of what we have been talking about.

Dario understands the power of marketing and providing value in the market in advance of any return. And today he took some time to share with all of us.

Our goal with these client interviews is to hopefully spark some creativity in you. We all have something to offer the world, in our own words, and there has never been a better time to do it. The social platforms have removed any barrier to entry to get your message out there.

There’s already a Dario Medrano. Now it’s time for you to find your voice, the value you can create, and shine as well. Enjoy!

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Anthony Balsamo is the co-founder of Vonk Digital, a website and marketing platform for mortgage professionals. He's a business owner with two decades of hands-on experience building and marketing companies. First his own mortgage company, now a software company and agency serving loan officers, brokers, and lenders across the US. He writes from the operator's seat, not the sidelines.

Anthony spent the last 20 years in the mortgage industry. In 2006 he co-founded a four-person brokerage and grew it into a multi-state lender that made the Inc. 500 and Inc. 5000 lists, was named the San Diego Business Journal's #1 Fastest-Growing Company, and earned a spot on Entrepreneur Magazine's Entrepreneur 360 list of the most entrepreneurial companies in the country. After selling the company in 2018, he stayed on for over a year to help merge the two organizations.

His focus is how mortgage professionals actually generate business, combining online and real-world strategy across websites, paid ads, email, retargeting, content, SEO, and increasingly AI search.

Vonk provides one part of that picture; but Anthony writes and practices the whole process, from a deliberately skeptical, evidence-first point of view shaped by watching every platform shift, and the recycled "certainty" sold with each one, since 2006.

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