Client Interview Series (ep. 5): Nicole Rueth

Meet Nicole Rueth

Branch Manager, SVP
theruethteam.com

In the YouTube video, Nicole Rueth from the Rueth team in Colorado shares valuable insights into her successful career in the mortgage lending industry. The key points covered in the conversation include:

1. Introduction: Nicole introduces herself and her team while emphasizing the importance of consistent effort.
2. Unique Perspective: They discuss the unique perspective they’ve gained from working with various markets and teams, highlighting the value of hard work in all economic conditions.
3. Success is Earned: The conversation emphasizes that success is earned through dedication and daily activities. Nicole acknowledges the challenges faced during downturns but remains optimistic about the future.
4. Career Transition: Nicole reflects on her career journey, which initially involved balancing work with her children’s needs, attending sporting events, and delivering candy to real estate offices while maintaining a steady flow of deals.
5. Turning Point: Around 10 to 12 years ago, a coach challenged Nicole to decide when she would be “all in.” This pivotal moment led her to reevaluate her commitment to her career, transitioning from a part-time approach to treating it as a full-fledged business.
6. Importance of Coaching: Nicole emphasizes the significance of coaching and mentorship in personal and professional development. High performers benefit from having someone who can challenge them to push their boundaries, think strategically, and make optimal decisions.
7. Niche Market Positioning: Nicole’s niche focuses on helping clients achieve financial stability and wealth through real estate. She highlights the importance of being passionate about one’s niche and how personal experiences can drive that passion. Nicole’s personal background, growing up with financial challenges, influenced her dedication to helping others find stability and wealth through real estate.
8. Overcoming Niche Fears: Nicole addresses the fear of alienating potential clients by having a niche. She encourages professionals to choose a niche that genuinely excites them and allows them to provide valuable expertise. Citing her own journey and success, Nicole showcases how her niche has become her driving passion and a source of credibility.
9. And MUCH more!

The video aims to inspire viewers by showcasing Nicole Ruth’s journey and success, emphasizing the importance of commitment, coaching, niche market positioning, and personal passion in achieving one’s goals in the mortgage lending industry.