Bora Bora, Marriage, and a Tough Mortgage Market

[By Anthony Balsamo] I got married on July 5, 2008. A few days later we were on our honeymoon in Bora Bora. If you don’t know Bora Bora it’s a beautiful tropical place. But it comes at a price. I think bottles of water were $14 a piece to give you an idea.

The TV only had a few channels and most were in French except CNN. Anytime I turned on the TV it was news about the “Mortgage Meltdown”. Horrifying news for a newly married person, on an overpriced vacation, that owned a mortgage company.

The month before we only did 9 loans. 9 loans for us put us deep in the red for the month. I was panicking. New wife and a business in an industry that was self-proclaimed “Imploding”.

We could have closed up our business and done something else. Many did. As many will do during this cycle.

But we opted to put our heads down, get very clear on our value proposition, avoid the negative news, and just do good loans.

Fast forward to 2010 we were the #1 Fastest Growing business in San Diego across all industries and in 2011 we were #215 on the Inc 500 list for all industries.

My point for sharing this with you is to remind you that there will be originators, mortgage brokers, and lenders that emerge from this market as the next market leaders. And one could be you.

The actions you take now can have a massive impact on your future.

We wish you all the best in this trying market. And we are here to help you present yourself in the best light possible online so when people look you up you get credit for your offline expertise online.

I am seeing your peers first hand as I meet with many every day. The ones that are growing, sustaining, building, etc are all clear on their messaging and their value props and are going out in their market and sharing that with everyone around them.

Position yourself to help and educate people and business will come.

If you want to demo our mortgage website platform with us, schedule a call here.

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I have spent the last 15 years in the mortgage industry. In 2006 I opened a small brokerage with a few friends that we were able to grow from a 4 person brokerage to a multi state mortgage lender that made the Inc 500 list, Inc 5000 List, and was the San Diego Business Journal's #1 Fastest Growing company one year. In 2017 we made Entrepreneur Magazine's Entrepreneur 360 list of the 360 Most Entrepreneurial companies in the country. In 2018 we sold the company and I stayed on for over a year working on and with the executive team to help successfully merge the two companies.

I am now focusing my time with Vonk Digital which is a SAAS website and marketing platform that helps originators get found online, build authority, and control their personal brand.

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