Why Your Website Matters More Than Ever in the Age of AI
In the last year, artificial intelligence tools like ChatGPT, Google Gemini, and Perplexity have exploded into everyday use. Borrowers and referral partners aren’t just Googling…
How Mortgage Brokers can turn their blog into a powerful newsletter and marketing tool
Have you noticed the rise in personal newsletters popping up everywhere. This isn’t by accident. The people that understand marketing know that a newsletter is…
Why do loan officers get ghosted?
If you haven’t been ghosted by a prospect you aren’t really in sales. It happens to the best of the best. But if you consistently…
WTF is Retargeting (And Why Should Mortgage Professionals Use It)?
Have you ever looked at a product online and all of a sudden you start seeing ads for that same product everywhere?!? If you answered:…
What Should Be on a Mortgage Loan Officer’s Website?
If someone lands on your website, don’t make them work to understand who you are, how you can help, or how to contact you. Here's…
What Is a Lead Magnet (And Why Should Mortgage Brokers Use One)?
If you're a mortgage broker looking to generate more high-quality leads without relying on cold calls or expensive purchased lists, you should understand and test…
The Future of Google Search
Search is dead. I have been hearing. I have been wondering where this all goes since the introduction of all the AI models and platforms…
Using AI People in Your Marketing: Cool, But Keep It Real
We recently put together a short AI-generated video for a client where a digital spokesperson explains the benefits of their mortgage calculators. It’s a solid…
5 Simple email templates to invite your database to your calculators
5 Simple email templates to invite your database to your calculators If you are a Goalee.io mortgage calculator user your next step is to promote…
Goalee Introduces Co-Branded Partner Calculators
FOR IMMEDIATE RELEASE January 16, 2025 Goalee Introduces Co-Branded Partner Calculators Enabling Users to Expand Reach and Engagement Through Seamless Website Integration Goalee is pleased…
Why a Professional and Personalized Website Is Essential for Loan Officers and Mortgage Brokers
In today’s always-online world, potential homebuyers are savvier and more research-driven than ever before. They know how to find interest rate comparisons, read reviews, check…
Crafting Emotional Marketing, Chat GPT, and the surge of searches for “mortgage calculator”
As an experiment I did some GPT 4 prompts to help come up with marketing ideas LO's could use. I started with "What are the…