Why Borrowers Are Done With Funnels And What Loan Officers Need To Do Now
Why Borrowers Are Done With Funnels And What Loan Officers Need To Do Now Borrowers are burned out. Years of “instant quote” funnels, spam calls,…
Will ChatGPT Replace Google for Loan Officer Leads?
Editorial Insight: How AI Search Is Rewriting Mortgage Marketing The New Battleground: Borrower Discovery For two decades, the mortgage marketing game has revolved around Google…
8 minute Prospecting Plan [Video]
This 8 minute prospecting plan breaks down the steps to make sure you have your strategy dialed in a few easy steps. It starts with…
Why Your Website Matters More Than Ever in the Age of AI
In the last year, artificial intelligence tools like ChatGPT, Google Gemini, and Perplexity have exploded into everyday use. Borrowers and referral partners aren’t just Googling…
How Mortgage Brokers can turn their blog into a powerful newsletter and marketing tool
Have you noticed the rise in personal newsletters popping up everywhere. This isn’t by accident. The people that understand marketing know that a newsletter is…
Why do loan officers get ghosted?
If you haven’t been ghosted by a prospect you aren’t really in sales. It happens to the best of the best. But if you consistently…
WTF is Retargeting (And Why Should Mortgage Professionals Use It)?
Have you ever looked at a product online and all of a sudden you start seeing ads for that same product everywhere?!? If you answered:…
What Should Be on a Mortgage Loan Officer’s Website?
If someone lands on your website, don’t make them work to understand who you are, how you can help, or how to contact you. Here's…
What Is a Lead Magnet (And Why Should Mortgage Brokers Use One)?
If you're a mortgage broker looking to generate more high-quality leads without relying on cold calls or expensive purchased lists, you should understand and test…
The Future of Google Search
Search is dead. I have been hearing. I have been wondering where this all goes since the introduction of all the AI models and platforms…
Using AI People in Your Marketing: Cool, But Keep It Real
We recently put together a short AI-generated video for a client where a digital spokesperson explains the benefits of their mortgage calculators. It’s a solid…
5 Simple email templates to invite your database to your calculators
5 Simple email templates to invite your database to your calculators If you are a Goalee.io mortgage calculator user your next step is to promote…