How Mortgage Brokers can turn their blog into a powerful newsletter and marketing tool

Have you noticed the rise in personal newsletters popping up everywhere. This isn’t by accident. The people that understand marketing know that a newsletter is a great way to build trust, share content that is actually helpful, and build an email list along the way. 

Newsletters are a great strategy to build your business. But what you may not realize is that if you have a website with a blogging platform you already have the tools to start your own newsletter. You just may not be using it properly yet.

Why Your Blog Should Be a Core Pillar in Your Marketing

Have you ever heard the term “evergreen content”? If not, it’s ok. It’s just content that lives forever on a platform. YouTube is a great place for this for your videos to live on forever. And your blog is a great place for your written content to live forever.  

Every time you publish an article that is helpful and relevant you have created something that:

• Lives on your website (helps with discoverability)
• Gives you something valuable to share on social media
• Gives you a reason to email your database
• Continues working for months or even years

If you do this right you can turn your blog into an engine that powers all your marketing channels. 

Sorry, did we say ‘blog’…we meant “newsletter.” 🙂 

(If you need help making videos to turn into content for your blog/newsletter see the video below at the end of this article.)

How all marketing works in Harmony

Good marketing is like an orchestra. Every instrument has its part, but they sound best when they are all in sync working together. 

Let’s break this down:

1. Blog/Newsletter content is the main piece of music. It’s where the entire message lives.
2. Email Marketing is the soloist. It brings your audience back to the main piece.
3. Social Media is the amplification. It gets snippets of your content in front of more eyes. 
4. Conversations & Referrals are the encore. If your content is helpful people will share it and talk about it. 

How to Start Using Your Blog like a newsletter.

1. Pick a schedule you can stick to. (consistency matters more than frequency.)
2. Write for your audience’s problems (answer the questions your clients ask you most often.)
3. Make a thumbnail in a tool like Canva.
4. Post it on your blog first. (Remember the goal is evergreen content so you can scale your efforts. Your website is the home of that core content. You control that.
5. Pull pieces for social media. 
6. Email your database with a link and a teaser to the content. 

And if you like this strategy…But don’t like to write and have a lot to say…

1. Shoot a video on your topic.
2. Post the video on Youtube.
3. Embed the video on your blog/newsletter.
4. Get a text transcription of the video and use that as the written copy.
5. and then do steps 4 and 5 above.

If you are ready to write or have someone write for you and need your own HUB go here to sign up for your own mortgage specific web platform with the built in newsletter capability. https://www.vonkdigital.com/pricing/ 

If you like the second way better but need a high quality and affordable way to come up with ideas and create and edit your content help go to: https://lovideos.com/ and speak with Mike Faraci. (no affiliation, he just provides a good service)