The Future of Google Search

Search is dead. I have been hearing.

I have been wondering where this all goes since the introduction of all the AI models and platforms that are gaining steam.

After listening to an interview of Google CEO, Sundar Pichai, and listening to his plans around Google’s AI First approach it is apparent that is far from the truth.

The better term is something along the lines of: search is changing.

Today is the Google I/O 2025 event and Google is unveiling their new search interface “AI MODE” which incorporates search and AI in a more native way (paraphrasing what Sundar said in an interview prior to the event).

I was reminded at the scope and breadth of the Google ecosystem and products. Search, YouTube, their mobile devices, Cloud, Drive, Gmail, self driving cars, their own chips, and so on…

And their plan is to integrate AI across all their products.

Their scale is unrelatable to most of us. And they are going big on innovation.

My takeway was that the AI market is enormous. Bigger than any market we have seen in business. And that Google isn’t going anywhere any time soon.

Even at their scale, I am very bullish on Google as an innovator.

Which means that the world’s small businesses still have an opportunity to leverage the Google ecosytem to create awareness and grow their businesses.

As a small business that leverages Google to grow; this made me confident that their playground for growth will change but isn’t going away.

I do not see Google pulling a Blockbuster and digging their heels in and relying on the “old way”.

We shall see…

PS: I found this in my glove box today. Its from 2011 (I have had one of my cars since 2004) and it’s my MapQuest printout for driving directions.

The moral of the story is that nothing stays the same. Let’s all embrace the change.