Using AI People in Your Marketing: Cool, But Keep It Real

We recently put together a short AI-generated video for a client where a digital spokesperson explains the benefits of their mortgage calculators. It’s a solid little piece of content—clean, quick, and actually helpful.

Here’s the big picture:
AI is getting really good. But it’s still just a tool.

  1. AI can fill the gap. If you’re not going to make a video yourself, an AI version is 100% better than doing nothing. It keeps your message moving and your brand visible.
  2. But being on camera yourself is still the gold standard. There’s no replacing the trust, credibility, and connection that happens when you show up.
  3. Show-and-tell works. Whether it’s you or an AI presenter, showing your product or service in action makes it feel real—and actionable.

At the end of the day, all the content you’re creating—videos, posts, graphics—should point back to somewhere. That “somewhere” is your website. A thoughtfully built website becomes your home base. It’s where people learn more, engage deeper, and take the next step.

This is part of the hub and spoke model, something Scott Schang has done a great job of articulating. Your website is the hub. All your content—your social media, your email, your videos—those are the spokes leading people back to it.

So whether you’re using AI, filming yourself, or doing both—just make sure your content is connected, consistent, and leading somewhere that matters.

Here is the video.

If you are interested in being more thoughtful in your online marketing and creating your own HUB I’d love to demo our mortgage website platform with you and also the powerful calculator suite you saw in the video above.

Schedule time with me

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I have spent the last 15 years in the mortgage industry. In 2006 I opened a small brokerage with a few friends that we were able to grow from a 4 person brokerage to a multi state mortgage lender that made the Inc 500 list, Inc 5000 List, and was the San Diego Business Journal's #1 Fastest Growing company one year. In 2017 we made Entrepreneur Magazine's Entrepreneur 360 list of the 360 Most Entrepreneurial companies in the country. In 2018 we sold the company and I stayed on for over a year working on and with the executive team to help successfully merge the two companies.

I am now focusing my time with Vonk Digital which is a SAAS website and marketing platform that helps originators get found online, build authority, and control their personal brand.

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