Let's look at some data from NAR, McKinsey, and the CFPB regarding consumer buying behaviors…
Using Google My Business with your Mortgage Website
Register your Mortgage Business with Google My Business if you haven’t already.
Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.
This can be a little a time consuming to setup but its worth it. If someone searches on Google for “Mortgage Company” in your area… Would you want your business and Mortgage Website to show up on the map? Of Course you would!
Make sure to set up a page as a local business so you can list your address and business hours, etc… If you are a Loan Officer you can still setup a Google+ page.
You can even take it to next level and setup a YouTube Channel. You can sync all your Google business pages together.
This service will not make your website rank highly in the natural search results. But it will add your business to the Google Map Search. You can add pictures, business hours, contact info, etc.
Click here to Visit Google My Business and get setup. It’s Free!