Let's look at some data from NAR, McKinsey, and the CFPB regarding consumer buying behaviors…
Mortgage Website Blogs – Do they work?
Yes! We get asked all the time if mortgage website blogs help SEO and the short answer is yes. Just like any marketing strategy you need to have a plan of attack and you need to pick your battles. What does this mean to you? It means that you need to decide on the terms and topics you are hoping to rank for organically. Huge corporations are spending big dollars to be the go to player for the larger generic terms. Which means you need to be more specific and more focused. The good news is that you can compete. Google and the other main search engines have drastically changed the way they rank websites and a ton of weight is now placed on content.
What does this mean for your website, it means you need to have a kick butt blog so that you can be known as an authority online. The content on the static pages of your website are important but more important is the addition of new and ongoing content that is relevant to your business. If your blog and content are strong enough, one day you can aspire to be recognized as an online authority.
- You can quickly gain client trust and ultimately their business which will lead to increased profitability.
- People and peers will take notice and you will gain beneficial business and client partnerships.
- You will be a go too for your industry as a trusted source. This can lead to guest blogging and guest editorial opportunities on the most trussed online publications.
- You will gain more web traffic, more exposure, more leads and the best part is that it’s all free!
Check back soon for the secrets to all successful blogs!