Our collection of videos and articles written by the Founders:
Anthony and Vinnie.
Loan Officer Marketing Ideas for 2026 and 2027: Why You Only Need One
“What should I be spending my time on to grow?” That’s what the attendees on the TLOP UNITE cruise I just attended were asking as well. And that’s what I…
Is SEO Still Enough for Loan Officers in 2026?
A mortgage broker asked Copilot about us before he booked a call. What Bain’s research says about that, what it doesn’t say, and why mortgage is exposed differently than e-commerce…
The Information AI Needs Before It Can Recommend a Mortgage Loan Officer
The Information AI Needs Before It Can Recommend a Mortgage Loan Officer By Anthony Balsamo, founder of Vonk Digital. Published August 2026. A borrower gets referred to you by a…
We Spent $60,000 a Month on Bankrate and Zillow Ads. Then They Changed the Game.
We Spent $60,000 a Month on Bankrate and Zillow Ads. Then They Changed the Game. Key takeaways Paying to rent attention on a platform you don’t control is fragile: the…
What a Referred Client Is Doing on Your Website Before They Call
(Spoiler: it’s a background check.) Your client refers you to a friend buying their first house. That friend doesn’t pick up the phone. They open a browser. The time between…
Hiding Your Home Address on Google as a Loan Officer: What We Found When We Actually Dug In
I got off a call this week with a client in Florida — a loan officer — who asked me a question I hear all the time: “Do I have…
GPT-5.4 and Website Visibility: What Mortgage Professionals Should Know
OpenAI Has Improved How AI Finds Information Online On March 5, 2026, OpenAI released GPT-5.4, a major update focused on research, factual accuracy, tool usage, and web browsing capabilities. While…
AI Read This Mortgage Site 2291 Times in a Month. Google Still Sent More. Here’s the Lesson.
Real numbers from a client site, and the one thing that wins no matter which platform people use. By now you’ve heard it a hundred times. Borrowers are asking AI…
Dustin Owen on AI, Visibility, and the Future of Loan Officers
I recently sat down with Dustin Owen, host of The Loan Officer Podcast for a reverse interview. Instead of Dustin interviewing someone else in the mortgage industry, I wanted to…
What Top Producers Have Already Figured Out About Their Digital Presence
I was at the Modern Mortgage Summit last year listening to some of the highest producing loan officers in the country speak. None of them were debating whether their digital…
The Most Expensive 30 Seconds in Your Mortgage Process
I was on a demo call yesterday with a mortgage veteran. No website. He told me something that stuck with me. He had a borrower referred to him. Warm handoff…
The Ghost Research Revolution: Why the Age 40 Buyer is Skipping Your Funnel
I was recently looking at the 2025 Profile of Home Buyers and Sellers from the National Association of REALTORS® (NAR), and one number stopped me in my tracks: 40. That…