A majority of your clients and partners often check your website before committing to doing business with you. Your website is the first thing they see, and naturally use it to create the first impression of you or your business. Ultimately, it’s their experience on your website that plays a major role in influencing their decision to work with you.

If your business has been declining over time, the problem may not be competition but your website design. Without a solid website design, your potential clients may choose to look elsewhere for the same services you offer.

Here are some benefits of a solid website design for your business:

1. Creates a strong first impression

In today’s fast-paced world, your audience need only a few seconds on your website to get the first impression of your business. When they click on your website, they unconsciously take note of how long it takes to load, and its general layout once it opens.

A good website design will enthrall your web visitors, and encourage them to explore your website more. This gives you the opportunity to engage them through such aspects as carefully crafted CTAs, images and text.

2. Builds trust with your web visitors

Most people – including you – don’t trust poorly designed websites. Outdated information and poor design may create the impression that you do not really care, which can make people instantly second guess you.

But a professional website creates trust in your audience. They can trust your business, and will want to explore your website further, checking out more information and the products or services you offer. Trust may just be the difference between a high-performer website and a dry website with no traffic.

3. Gives an idea of your customer service

Your website design can give people an idea of how you treat your clients. If you don’t put much effort into your website design, the audience will conclude you will have no time for them. They will quickly hit the back button, and look for better designed websites belonging to your competitors. The worst part is that your competitors may even have inferior products or services, but may gain more customers because of their solid website design.

A professional website design creates the impression of perfect and committed customer service. Clients will come trooping to your business if they expect above-average customer service. If your website lacks a professional design, you’re losing out greatly on new clients.

4. Helps beat the competition

There’s no doubt that a professionally designed website can help you beat the competition. This is because your website is your major marketing tool. It stands out from the pack, giving it a stronger online presence compared to your competitors. You will then attract more traffic, and convert more leads to make your business more profitable.

Your competitors are also switching to solid website designs, so you’ll be left far behind if you don’t follow suit. The competition battle is no longer just about in person networking, but has spread on other platforms, including online visibility. To break through the digital noise, you need a solid website design.

5. Boosts the credibility of your business

One reason to have a well-designed website is to increase the credibility of your business. There are several other businesses offering the same services as yours, meaning you’re not alone in competing for customers.

But you can stand out from the crowd with a website with a good design. Such a website provides quality and timely information to your audience, and gives them a seamless experience on your site. If your website looks shoddy and haphazard, you can be sure the credibility of your business will suffer a huge blow.

6. Helps you showcase your brand

Your website is your best bet for showcasing your brand. It’s your window to the outside world, and the best opportunity to tell the audience the story of your business. This means you need a website design that easily communicates with your audience, and provides all the important information they need without too much hassle.

Showcasing your brand on your website can also set you apart from your competitors, especially if your website is optimized for SEO. You will receive more visibility compared to the competition, and this will help you forge ahead with your business agenda.

7. Helps with your marketing

For your business to remain profitable and competitive, you have to find ways of getting and increasing your leads. A solid website should be the backbone of all your online marketing efforts. Thanks to the information on your website, they will know how to get in touch with you, giving you the opportunity to increase your sales.

Your SEO-optimized website is also more likely to generate more organic traffic compared to a poorly designed site. If you don’t invest in developing a solid web design for your business, chances of increasing your sales will be limited.

Vonk Digital can help!

If you’re looking to improve your mortgage website, and generate more leads, you can trust us at Vonk Digital for professional web design services. The desire to see your business flourish, and create websites you will be proud of, is what drives us. If you need more information on why you need a well-designed website, or need your website streamlines, please contact us today to get the conversation rolling.

Vinnie Balsamo

I co-founded Vonk Digital in 2011 after helping my brother and his business partners build a web presence for their small mortgage brokerage. After realizing this was something I really enjoyed doing I was fortunate enough to take this venture on full time and we have been growing ever since!