Authority

Authority

Authority

From: $497.00 / month

For producers who want their website to steadily build market presence and searchable depth over time. Turn your website into a compounding market asset. Your site does not sit still, it steadily builds searchable depth.

Each Authority plan is built around a primary market, such as San Diego, CA or Miami, FL, rather than an entire state. This allows us to focus your content, loan pages, location pages, and ongoing SEO strategy around the city or metro area most important to your business, along with the surrounding communities you serve. Additional Authority Markets can be added for companies that want to build visibility in more than one geographic area.

  • Weekly expansion of niche-targeted content
  • Market and tone customization
  • 12 surrounding community pages per market.
  • Includes SEO and structured schema
  • Structured for search engines and AI discovery
  • Site submission to Google and Bing
  • Unique SEO loan program pages
  • Internal linking for compounding relevance
  • Goalee mortgage calculator / Digital business card (includes 5 seats)
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Description

What does setup fee cover?

1. Branding the site
We add you logo and match the color scheme of the site to it.

2. Add content from checklist
We add the information provided on your checklist to the site.

  • Company contact information
  • Staff members pages (if applicable)
  • Social feeds (if applicable)
  • Company license info
  • Hero image
  • Review feed from Google, Facebook, Zillow, and Yelp (if applicable)
  • Privacy Policy (we include but while add yours if you have one)

Items NOT included in setup
We love when clients make their sites unique, but in order to keep general setup costs super low we cannot include everything.

Design Customizations: We highly encourage you to customize your site to make it unique… please understand that can take quite a bit more work so we must charge for that based on what you need.

Building Extra Pages: If you have loan options you want added or any additional pages we do not already include, we can provide a quote during onboarding to help you.

Altering Existing Pages: Loan programs and pages come as is, if you want to reword them or change images etc that is not included in the allotted setup fee. We give access to make those edits if you wish to do it on your own. But we recommend using us.

What is included monthly?

1. 2–3 niche-targeted blog posts per week
We publish fresh mortgage content focused on the borrowers, loan programs, and topics you want to be known for. Each week adds useful information that helps your website build depth over time.

2. Market, tone & specialty customization
Your content is tailored to your local market, brand voice, and lending specialties. This keeps the messaging relevant to the people you serve.

3. Full SEO + structured schema implementation
We optimize your content and implement structured schema to help search engines understand your pages and business. This gives your website a clear foundation for search visibility.

4. Structured for search engines and AI discovery
We organize your pages with clear headings, useful answers, and relevant context. This helps search engines and AI tools understand what you offer and who you serve.

5. Site submission to Google and Bing
We submit your site to Google and Bing so they can discover and crawl your pages. This helps introduce your content to both search engines.

6. Unique SEO loan program pages for your market
We create distinct loan program pages tailored to your market and the financing options you offer. These pages help visitors explore their options and find relevant information.

7. Internal linking for compounding relevance
We connect related blog posts, loan programs, and other pages through relevant internal links. As your content grows, those connections help visitors and search engines explore more of your expertise.

8. Goalee mortgage calculator + Digital business card (includes 5 seats)
Give borrowers a mortgage calculator and an easy way to access and share your contact information. Five seats are included for your team.

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