Put simply, if you don’t have a mobile optimized website you are losing sales. Research tells us that 57% of mobile users will abandon websites if it takes more than 3 seconds to load and Google has now come out and said that your SEO rank will go down if your site is not optimized. Here are some other fun facts.
- Mobile internet usage is projected to overtake desktop internet usage by 2014.
- 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site.
- 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. One half of all local searches are performed on mobile devices.
If you consider how people are now using their phones as mini computers, don’t you think it’s time to take a look at your website to make sure you are mobile optimized? Vonk Digital websites and website templates can help you easily get in the game.
5 reasons why you must have a mobile optimized website:
1. Mobile Users are different
Mobile users have a different goal in mind than typical desktop users. They want to see the information they are looking for quickly and formatted to easily view on their smart phone. If your website loads on a mobile phone in a miniature version of its online self you will lose this customer. Check out the Vonk Digital Website to see what we mean.
2. Mobile Traffic Is Growing Fast
Now that you know global searches make up one-quarter of global web searches conducted worldwide, mobile websites are just as important, if not more so, than desktop versions. Multiple sources report that smartphone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer. This new medium is so important that Google has come out to say that your ranking will suffer by not being properly optimized for mobile viewers.
3. Stronger Brand Engagement
Customers will immediately like your company more by being mobile optimized. When comparing your website to the competition, mobile consumers are more likely to visit a company on their desktop after being pleased with their mobile experience. By not having a mobile friendly website you may be missing out on opportunities.
4. Raise Your Conversion
Calls to action are very important on all websites. If your mobile website does not have clear actions on how to buy, apply or contact your company you will miss out on potential sales.. Your mobile site should be a simplified version of your full site bringing into clear view your companies calls to action.
5. Lower Your Bounce Rate
I am sure you have visited websites where you have had to drag and zoom just to make out a phone number or page within the website. If your website isn’t optimized in a way that puts the critical information in an easy to see format on people’s mobile devices they will get aggravated and leave your website.